Dussehra falls on Tuesday, 20 October 2026, with Navratri leading up to it. Short videos are where your customers spend a lot of their phone time during the festival: Instagram Reels, YouTube Shorts, Facebook and WhatsApp Status. A greeting banner is good. A ten-second clip of your actual shop, team or product is often better, because it feels real.
The good news is you don't need a studio, a camera or an editor. A phone, some daylight and a plan are enough.
Before you shoot: three basics
- Shoot vertical. Hold the phone upright. Almost every short-video platform shows vertical video best.
- Use natural light. Stand near a window or the shop entrance during the day. Avoid shooting with a bright window behind the person.
- Keep it short. Ten to twenty seconds is plenty for a festive greeting. Get to the point in the first two seconds.
Ideas by type of business
- Clinics and dentists: the doctor wishes patients a happy Dussehra and shares one quick health tip for the festive season, such as going easy on sweets or keeping regular medicines on time. Mention festival timings at the end.
- Salons and makeup artists: a quick before-and-after of a festive look, with the client's permission, or a slow pan across your decorated salon.
- Gyms: a trainer shows two simple stretches for people who have been dancing late at Garba nights, then wishes viewers a happy Dussehra.
- Restaurants and sweet shops: close-up shots of a festive thali or fresh sweets being packed, with a line about pre-orders.
- Coaching centres: a teacher's thirty-second message on Dussehra as a symbol of good habits winning over bad ones, linked to exam preparation.
- Real estate: a walk-through of a ready property with a "new beginnings this Dussehra" message. Keep claims factual.
- Astrologers: a short explanation of the significance of Vijayadashami and the muhurat for your city, checked against a reliable panchang.
- Retail shops: a quick tour of new festive stock on the shelves.
A simple structure for any festival video
- Hook (first two seconds): a festive visual or a question. "Ready for Dussehra?"
- Value (next ten seconds): a tip, a look, a product, a moment from your shop.
- Greeting: "Wishing you and your family a very happy Dussehra."
- Close: your business name, area and how to reach you, shown on screen.
Text and sound
Many people watch with the sound off, especially at work. Add short on-screen text with the main message. If you use music, prefer the free audio inside the app you are posting to, because those tracks are cleared for use there. Avoid uploading copyrighted songs from elsewhere, which can get your video muted or removed.
Where to post
- Instagram Reels and Facebook Reels
- YouTube Shorts
- WhatsApp Status, which reaches the customers already saved in your phone
- Your Google Business Profile, where owners can upload videos of up to 30 seconds. Google's guidelines ask for real content filmed at or by the business.
Plan the whole season, not just one day
Dussehra is the start of a busy run. Karva Chauth is on 29 October, and Dhanteras and Diwali follow on 6 and 8 November. Shoot a few extra clips this week while your shop is decorated, so you have material ready for the next few weeks instead of starting from scratch each time.
One honest, well-lit ten-second clip of your own business is worth more than a long, polished video you never get around to making.
No time to shoot?
Along with daily banners, we send ready-to-post short videos for your type of business, festivals included, with your name and phone number added, and personalised voiceovers in English or Hinglish. Read more about our daily banner and video service, or message us on WhatsApp to see this season's sample videos.