In India, there is a festival or special day almost every week. For a local business, each one is an easy reason to post: people are already in a celebrating mood, and a warm greeting from a familiar business feels natural rather than salesy.
How to make festival posts work for you
- Post on the day, or a day before. Late greetings look careless.
- Keep your branding. Your name, logo and phone number should be on every greeting.
- Add an offer when it fits. "Diwali bridal package", "Lohri special thali", "Navratri fasting menu".
- Match the festival to your audience. A business in Ludhiana will want Lohri, Baisakhi and Gurpurab; one in Mumbai might add Ganesh Chaturthi.
Key dates to plan for
Exact dates change every year for many festivals, so always check the current calendar. A typical year includes:
- January: New Year, Lohri, Makar Sankranti, Republic Day
- February to March: Basant Panchami, Maha Shivratri, Holi, Women's Day
- April: Baisakhi, Ram Navami, Eid (in some years)
- August: Independence Day, Raksha Bandhan, Janmashtami
- September to October: Ganesh Chaturthi, Navratri, Dussehra, Karva Chauth
- October to November: Diwali, Bhai Dooj, Guru Nanak Jayanti (Gurpurab), Chhath
- December: Christmas and year-end offers
Add trade-specific days too: Doctors' Day for clinics, World Health Day, Teachers' Day for coaching institutes, and World Oral Health Day for dentists.
Don't forget your Google Business Profile
A festival greeting with an offer also works as a Google Business Profile post. It keeps your profile active and gives searchers a reason to choose you that week.
Our daily banner service covers every major festival automatically, in your branding, so you never miss one. Message us on WhatsApp to see this month's festival designs.