An NFC review card lets a customer tap their phone and land straight on your Google review box. When it works, it's the easiest way to collect reviews at the counter. When the link inside is wrong, customers land on a search page, a different branch or an error, and they give up.
Setting it up correctly takes about ten minutes. Here's how.
Step 1: Get your review link from Google
- Sign in to the Google account that manages your Business Profile.
- Search for your business name on Google, or open your profile in Google Maps.
- Look for the option to ask for reviews or share your review form.
- Copy the link Google gives you. It is a short link made for exactly this purpose.
If you have more than one branch, each branch has its own profile and its own link. Label your cards carefully so the right card goes to the right counter.
Step 2: Test the link before writing it to the card
- Open the link on your own phone in a private or incognito window.
- Check it shows your business name and opens the star rating box.
- Send it to a friend's phone and ask them to check too, without posting anything.
Don't use a link copied from your browser's address bar or a search result. Those links can change and often don't open the review box directly.
Step 3: Write the link to the NFC chip
If you bought a ready-made review card, the supplier usually programs it for you, so share the exact link from Step 1. If you are programming it yourself with an NFC writing app, write the link as a URL record and lock the chip only after you have tested it.
Step 4: Test on Android and iPhone
NFC behaves slightly differently on different phones, so test with both.
- Android: NFC must be switched on in settings. Most phones have it on by default. Tap the card on the back of the phone, near the camera.
- iPhone: recent iPhones read NFC tags without an app. Hold the top edge of the phone near the card with the screen unlocked. A notification appears; tapping it opens the link.
- Try it with a phone cover on. Thick or metal covers can block the signal.
- Test the card on the actual surface where it will sit. Metal counters can interfere with NFC chips.
Step 5: Add a QR code as a backup
A few phones don't support NFC, or have it switched off. Print a QR code with the same review link on the card or next to it, so nobody is left out.
Step 6: Show your team how to use it
- Practise the tap yourself so you can guide customers confidently.
- Keep the ask simple: "Just tap your phone here, it opens our Google review page."
- Remind staff that the review must be in the customer's own words, and no rewards can be offered for reviews.
Check it every month
Once a month, tap the card yourself. If your business name, profile or branch changes, update the link straight away. A card that quietly stops working is worse than no card at all.
The right link, tested on two phones, is what turns a nice-looking card into a working one.
Get cards that work from day one
Our NFC review cards come programmed with your verified Google review link, tested on Android and iPhone, with a QR backup printed on the card. Order yours or ask us on WhatsApp.